What Are the Key Features of Salesforce Data Cloud?
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What Are the Key Features of Salesforce Data Cloud? Salesforce Data Cloud is a next-generation platform designed to unify and activate customer data in real time, enabling organizations to deliver personalized and intelligent customer experiences. Formerly known as Customer Data Platform (CDP), Salesforce Data Cloud is deeply integrated with the broader Salesforce ecosystem and powered by its AI engine, Einstein. This makes it a powerful solution for companies seeking to harness data from various sources and turn it into meaningful action. Here’s a closer look at the key features that make Salesforce Data Cloud a game-changer in modern customer relationship management and data strategy. What Are the Key Features of Salesforce Data Cloud? 1. Real-Time Data Ingestion and Activation One of the core strengths of Salesforce Data Cloud is its ability to ingest and activate data in real time. It captures customer data from various online and offline channels, processes it instantly, ...